Terms and Conditions
Last Updated: October 2, 2026
By purchasing, accessing, or using services provided by Connection Incorporated ("Connection Inc.", "CI", "we", "us", or "our"), you agree to be bound by these Terms and Conditions.
These Terms apply to the websites, software, CRM platforms, marketing services, consulting services, communication tools, artificial intelligence features, automation tools, and other products and services provided by Connection Incorporated, collectively referred to as the "Services."
CI may update these Terms from time to time. When material changes are made, we may provide notice by updating the date above, posting a notice on our website, providing notice through the applicable Service, or communicating with affected customers where appropriate.
Your continued use of the Services after updated Terms become effective constitutes acceptance of the updated Terms to the extent permitted by law.
Limitations of Scope
CI will not be responsible for work beyond the scope of the Services described in the subscription plan, order form, proposal, agreement, or other service description in effect when the Client purchases or initiates the applicable Service.
Changes to the scope of Services, additional projects, additional products, or additional work may be subject to additional fees and must be mutually agreed upon by CI and the Client.
Term and Termination
Monthly subscriptions automatically renew for successive one-month periods unless canceled in accordance with these Terms or the applicable subscription agreement.
Unless different cancellation terms were expressly agreed to in writing, a Client may request cancellation by notifying their Account Manager or contacting CI by email.
Where a Service requires thirty (30) days' notice of termination under the Client's applicable agreement or subscription terms, the Client remains responsible for fees incurred during that notice period.
If a Client has entered into a fixed-term agreement, including a one-year agreement, and terminates that agreement before the end of its committed term, the Client may be responsible for the remaining balance of the agreement or repayment of discounts received, whichever amount is provided for under the applicable agreement.
Repeated failure to make payment when due may result in suspension or immediate termination of Services.
Upon expiration or termination of Services for non-payment, non-performance, or another permitted reason:
- Licenses or access rights granted by CI may terminate as provided under the applicable agreement;
- The Client must discontinue unauthorized use of CI-owned or CI-licensed materials; and
- The Client's access to software, platforms, Services, support, marketing resources, or other benefits associated with the terminated Service may end.
Consent to Communications
When you provide your contact information to Connection Inc. through our websites, contact forms, registration forms, appointment booking pages, order forms, applications, events, customer portals, or other interactions with us, we may use that information to communicate with you regarding your inquiry, account, purchases, appointments, Services, customer support, and other matters related to your relationship with CI.
Where you separately opt in to receive marketing, promotional, automated, or other communications requiring consent under applicable law, you authorize CI to communicate with you using the methods covered by that consent, which may include email, SMS or text messages, telephone calls, voicemail, or automated communications.
You acknowledge and agree that:
- Email Communications: We may send transactional, account-related, customer service, educational, and, where permitted by law, marketing emails. Marketing emails will include an appropriate unsubscribe mechanism where required.
- SMS and Text Messages: Where you have provided the consent required by applicable law, we may send text messages related to your inquiry, appointment, account, Services, or promotional offers. Message frequency may vary. Message and data rates may apply.
- SMS Opt-Out: You may opt out of applicable text message communications by replying STOP to the applicable message. You may receive a final confirmation message after submitting an opt-out request.
- Phone Calls and Voicemail: We may contact you by telephone regarding your inquiry, account, appointments, purchases, Services, or customer support. Marketing, automated, artificial voice, or prerecorded calls will be made only where permitted by applicable law and subject to any legally required consent.
- Communication Preferences: You may also request changes to certain communication preferences by contacting info@connectionincorporated.com .
- Transactional Communications: Opting out of marketing communications does not prevent us from sending communications that are reasonably necessary to administer your account, process transactions, provide requested Services, respond to support inquiries, address security matters, or provide legally required notices.
- Contact Information: You are responsible for providing accurate contact information and updating that information when it changes.
- Compliance with Law: CI intends to conduct its communications in accordance with applicable laws and regulations.
Consent to receive marketing communications is not a condition of purchasing goods or Services where prohibited by applicable law.
Payment for Services
Client will pay all subscription fees, service fees, setup fees, usage-based charges, and other applicable amounts associated with Services purchased from CI.
Unless otherwise stated in the applicable agreement or offer, subscription fees are charged in advance.
Payment may be made through automatic credit or debit card transactions or another payment method accepted by CI.
By providing a payment method for recurring Services, Client authorizes CI or its payment processor to charge that payment method for recurring subscription fees and other authorized charges until the applicable subscription is canceled.
Invoices or charges may include subscription fees and additional fees for elective, usage-based, or additional Services purchased or used by Client.
Recurring transactions will generally be processed on or around the applicable renewal date.
Management Responsibility
CI may provide tools, methods, strategies, technology, resources, marketing services, automation, training, software, or other Services intended to assist Client with its business.
Client remains fully responsible for its own business activities, decisions, performance, regulatory obligations, communications, products, services, customers, and results.
Client is responsible for understanding and complying with all legal, regulatory, contractual, professional, licensing, privacy, advertising, communications, data security, and other obligations applicable to Client's business.
This includes responsibility for data maintained by Client, information provided by Client to customers or third parties, customer consent, marketing claims, communications, and safeguarding or security measures required for Client's business.
CI may assist Client with implementing systems, Services, technology, workflows, or functionality, but Client remains responsible for final decisions, actions, communications, and business outcomes.
Email, Domain, Messaging and Compliance Responsibilities
When using any CI Service that includes CRM functionality, email, telephone, SMS, messaging, marketing automation, AI functionality, or other communication tools, Client acknowledges and agrees to the following:
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Email and Domain Health
Client is responsible for maintaining the health, reputation, and deliverability of email addresses and domains connected to the Services.
This may include:
- Email authentication, including SPF, DKIM, and DMARC;
- Email warm-up and sending practices;
- Sending limits and throttling;
- List hygiene and contact maintenance;
- Bounce and complaint management;
- Monitoring domain and sender reputation; and
- Following requirements imposed by email service providers.
CI may provide technical assistance for setup and integration, but CI does not guarantee email deliverability, inbox placement, sender reputation, or acceptance by third-party email providers.
CI is not responsible for suspensions, filtering, blocking, blacklisting, deliverability problems, or other consequences caused by Client's sending practices, content, contact lists, domain reputation, or violations of third-party provider requirements.
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Content and Communications Compliance
Client is responsible for ensuring that messages, emails, text messages, telephone communications, voicemail, advertisements, automated communications, and other communications sent or made using the Services comply with applicable laws and regulations.
Depending on Client's location, recipients, industry, and use of the Services, applicable requirements may include:
- CAN-SPAM Act;
- Telephone Consumer Protection Act (TCPA);
- Canada's Anti-Spam Legislation (CASL);
- Applicable privacy and data protection laws;
- Applicable federal, state, provincial, and local telemarketing laws;
- Do-not-call requirements;
- Call recording and consent laws;
- Consumer protection requirements;
- Industry-specific advertising requirements; and
- Other laws applicable to Client's communications and business.
Client is responsible for obtaining and maintaining any legally required consent for contacts uploaded, imported, collected, or communicated with through the Services.
Client is also responsible for honoring unsubscribe requests, STOP requests, do-not-call requests, consent withdrawals, and other applicable communication preferences.
CI is not responsible for legal claims, regulatory penalties, carrier penalties, account restrictions, damages, or losses caused by Client's communications, content, contact lists, marketing practices, or failure to obtain required consent.
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Artificial Intelligence and Automated Communications
Certain CI Services may include artificial intelligence, automation, AI-generated content, AI voice technology, automated telephone calls, automated SMS, automated email, chatbots, lead qualification, appointment scheduling, or similar functionality.
Client is responsible for ensuring that its use of artificial intelligence and automated communications complies with applicable laws, disclosure requirements, consent requirements, industry requirements, and professional obligations.
AI-generated content may contain errors, inaccuracies, omissions, or inappropriate information. Client is responsible for reviewing AI-generated content where appropriate before relying on or distributing it.
By continuing to use the applicable Services, Client accepts responsibility for email and domain health, messaging practices, communication compliance, contact lists, consent, and lawful use of automation and artificial intelligence functionality.
Third-Party Platforms and Service Providers
Certain CI Services may incorporate, connect to, resell, white-label, or depend upon technology and services supplied by third parties.
These may include CRM platforms, hosting providers, email providers, telecommunications providers, artificial intelligence providers, payment processors, social media platforms, advertising platforms, calendar providers, automation services, analytics providers, and other technology providers.
Third-party products and services may be governed by separate terms, policies, technical limitations, acceptable-use requirements, and privacy practices.
CI is not responsible for interruptions, restrictions, outages, suspensions, pricing changes, feature changes, API changes, policy changes, or other actions taken by third-party providers outside CI's reasonable control.
No Guarantee of Business Results
CI may provide technology, marketing, training, CRM services, automation, consulting, lead generation, advertising, artificial intelligence, or other business Services.
CI does not guarantee any particular number of leads, appointments, sales, transactions, customers, revenue, profits, conversion rates, marketing results, advertising performance, search rankings, customer retention, or other business outcome unless a specific written guarantee expressly states otherwise.
Business results depend on numerous factors outside CI's control, including Client's market, pricing, offer, sales process, staff, customer service, compliance, follow-up, competition, economic conditions, and implementation of the Services.
Intellectual Property and Copyright
Unless otherwise expressly agreed in writing, content produced or licensed by CI within the scope of the Services, including websites, written content, graphics, designs, videos, templates, training materials, marketing assets, software components, systems, workflows, and other proprietary materials, remains the property of CI or the applicable third-party rights holder.
Termination of Services does not transfer ownership of CI intellectual property to Client except where expressly stated in these Terms or another written agreement.
After twelve (12) months of continuous service and full payment of all amounts due, if Client cancels in accordance with the Term and Termination provisions above, Client may continue using CI-created marketing content developed specifically for Client, subject to the restrictions below, unless the applicable agreement states otherwise.
This continuing-use permission does not include ownership of or rights to proprietary web code, software, source code, WordPress themes, plug-ins, design source files, PSD files, licensed third-party technology, CRM platforms, automation systems, proprietary templates, or other underlying technology used to create or deliver the Services.
Any continuing-use permission is limited to Client's own business. Client may not resell, sublicense, distribute, license, or permit third parties to commercially use CI-owned content without written permission.
If CI permanently ceases business operations and ceases providing the Services described in the applicable agreement, Client may continue using CI-created marketing content specifically developed for Client, subject to the same exclusions and limitations described above.
Client acknowledges and agrees that CI may identify Client as a customer of CI, including by using Client's business name, logo, and publicly available website for customer-reference, portfolio, case study, or marketing purposes, unless otherwise agreed in writing.
Service Availability
CI does not guarantee uninterrupted or error-free operation of any website, software platform, CRM system, communication service, artificial intelligence feature, or third-party integration.
Services may occasionally be unavailable due to maintenance, updates, security events, internet or telecommunications failures, third-party outages, carrier restrictions, API changes, or circumstances outside CI's reasonable control.
Disclaimer of Warranties
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS.
CI DISCLAIMS WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND OTHER WARRANTIES THAT MAY OTHERWISE APPLY, EXCEPT TO THE EXTENT SUCH WARRANTIES CANNOT LEGALLY BE DISCLAIMED.
CI DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, COMPLETELY SECURE, OR THAT ARTIFICIAL INTELLIGENCE OR AUTOMATED OUTPUT WILL ALWAYS BE ACCURATE OR APPROPRIATE.
Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, CONNECTION INCORPORATED AND ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, LICENSORS, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES ARISING FROM OR RELATING TO THE SERVICES.
THIS INCLUDES LOST PROFITS, LOST REVENUE, LOST BUSINESS, LOST OPPORTUNITIES, LOST DATA, BUSINESS INTERRUPTION, OR LOSS OF GOODWILL.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, CI'S TOTAL LIABILITY ARISING FROM OR RELATING TO AN APPLICABLE SERVICE WILL NOT EXCEED THE AMOUNT PAID BY CLIENT TO CI FOR THAT SERVICE DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Some jurisdictions do not permit certain limitations or exclusions, in which case those limitations will apply only to the maximum extent permitted by law.
Indemnification
To the extent permitted by law, Client agrees to defend, indemnify, and hold harmless Connection Incorporated and its affiliates, officers, directors, employees, contractors, and service providers from claims, liabilities, penalties, damages, losses, and reasonable costs arising from or relating to:
- Client's unlawful use of the Services;
- Client's communications with leads, customers, or other individuals;
- Client's violation of these Terms;
- Client's violation of applicable law;
- Client's failure to obtain legally required consent;
- Client's marketing, email, SMS, telephone, or advertising practices;
- Client's use of artificial intelligence or automated communications;
- Client's data, content, products, services, claims, or business practices; or
- Client's infringement of another person's rights.
Privacy
Personal information collected by Connection Incorporated is handled in accordance with our applicable Privacy Policy.
Where Client uses a CI Service to collect or process personal information relating to its own leads, prospects, customers, or other contacts, Client remains responsible for providing appropriate privacy notices, obtaining required consent, responding to applicable privacy requests, and otherwise complying with privacy requirements applicable to Client's business.
Governing Law
Unless a separate written agreement between CI and Client provides otherwise, these Terms will be governed by the laws of the Province of Ontario and the applicable federal laws of Canada, without regard to conflict-of-law principles.
Nothing in these Terms limits statutory or other rights that cannot legally be waived.
Severability
If any provision of these Terms is determined to be invalid, unenforceable, or unlawful, the remaining provisions will remain in effect to the maximum extent permitted by law.
Contacting Us
If you have questions about these Terms and Conditions, your Services, billing, cancellation, or your relationship with Connection Incorporated, please contact us:
Connection Incorporated
490 York Road, Suite 203
Guelph, Ontario N1E 6V1
Canada
Email: info@connectionincorporated.com
Phone: 1-855-432-3990
Website: https://connectionincorporated.com/